THE SPIRIT COLLECTION
In lieu of the 2024 Summer Olympics, Plum has developed a mini collection that will put gymnasts in the spirit! Each leotard represents what the excitement is all about.
Tasks:
Art Direction, Campaign Development, Leotard Design, Copywriting, Social Media
Creative Team:
Danielle Garcia, Alec Duerr, John Mytschenko
The Leotards
The Betsy
To cheer for our home country.
Summer In Paris
To celebrate the Paris Summer Olympics.
Unity
To honor the gathering of many countries.
